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Project Mission

The goal is a thriving social media ecosystem that captures the energy of RoadHouse Cinemas, grows their audience month over month, and turns followers into members/customers. The Skorys Social team is thrilled to present this proposal.

Dine-In Cinema & Entertainment: Social Media Proposal Q2 2026

THE BEST SEAT IN THE HOUSE.

RoadHouse Cinemas is where the film experience becomes a full night out: chef-crafted menus, local craft cocktails, and state-of-the-art screens under one roof. The guests are not just moviegoers, they are Roadies. They come for the film and come back for the feeling. We will build a social presence that keeps that feeling alive 365 days a year and turns every scroll into a reason to book seats.

Scroll to see how we can help you grow

LOW
Lift on Your Team
HIGH
Impact on Growth
What Makes Us Different

Built for brands
that want to
actually grow.

We don't do generic social media management. At RoadHouse, you're not just marketing to new guests: you're also serving your existing Roadies. Content must capture the atmosphere of the theater, the indulgence of the menu, and the culture of a night out done right. We show up, learn your venues, and build a feed that sells the experience before anyone walks through the door.

Brand Authority

We position RoadHouse Cinemas as the definitive dine-in cinema destination. The brand guests tag on date nights, share with friends, and follow before they ever book a ticket.

Community Engagement

Real guests, real experiences. UGC* from opening nights, themed events, and behind-the-scenes kitchen moments. Curated, branded, and amplified into content that makes every follower feel like they are missing out on the best night in town.

Repeat Visits

Every post is engineered to drive a specific action: follow, save, click, or book. We connect social presence directly to ticket sales, Roadies loyalty sign-ups, and repeat visits across all your locations.

Your Content Calendar

We save you time by handling the hardest part of content creation: the pre-planning and background work. We research high-performing content, make every strategic decision, and deliver a fully loaded 30-day calendar with examples ready to go. You review, approve, and execute. We film, produce, and edit 4 reels every month. Here is what an example calendar and piece of content looks like.

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Reel 1
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Static Post 1
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Carousel 1
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Static Post 2
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Story 1
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Reel 2
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Static Post 3
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Carousel 2
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Static Post 4
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Story 2
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Carousel 3
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Static Post 5
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Reel 3
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Static Post 6
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Story 3
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Carousel 4
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Static Post 7
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Reel 4
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Static Post 8
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Story 4
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Static Post 9
↑ Click the content
to see details
Reel
@roadhousecinemas
The types of people that make the movie experience interesting 😂🍿 tag yours 👇
Reel #5 Tuesday, April 29

Types of People Who
Ruin the Movie

Purpose
Virality & Community Identity

Everyone has sat next to one of these people. Guests tag their friends, share it in group chats, and comment "that's literally you." This format travels far outside your existing audience and every share brings new eyes to RoadHouse Cinemas. Relatable, shareable, and endlessly repeatable.

Concept

Sketch-style character series spotlighting the archetypes everyone recognizes: "The Seat Kicker," "The Whisperer" (who talks the entire film but thinks they're being quiet), "The Foodie" (orders the whole menu, loudest eater in the theater), "The Romantics" (more interested in each other than the screen), "The Sleeper" (out cold by the opening credits), and "The Loud Laugher" (cackles at every scene), and "The Ones Who Only Watch Movies at RoadHouse" (because once you've seen a movie here, anywhere else just doesn't cut it). Quick cuts, cinematic music, text overlays. Pairs perfectly with a "Which one are you?" follow-up poll.

2.1M

2,100,000 views. This format dominates.

The "types of people" format consistently goes viral across entertainment and lifestyle niches. We know how to build it, brand it for RoadHouse, and replicate those results every month.

Project Objectives

What we're here to do.

Five clear objectives. Every post, every caption maps back to at least one of these. No fluff. No vanity metrics.

1

Drive Ticket Sales & Roadies Loyalty Sign-Ups

Show real guests enjoying real nights out: food arriving mid-film, cocktails by the screen, sold-out premieres. Make people feel the pull to grab a seat.

2

Build Brand Authority in Dine-In Cinema

Establish RoadHouse Cinemas as the name people think of when they want more than just a movie. RoadHouse will be the brand guests will want to tag, share, and recommend without being asked.

3

Create a Guest-Driven Content Engine

Feature themed events, opening nights, and guest moments that invite the audience to share their own experience. More guests posting means more organic reach and social proof for every location.

4

Grow Social Following & Engagement

Reach, impressions, saves, shares. Tracked weekly and optimized every month based on what's actually working.

5

Establish Consistent Brand Identity

Every post, every Story, every Reel looks and sounds unmistakably RoadHouse: cinematic, indulgent, and built for a night out.

Project Deliverables

You get everything below,
including the systems!

Six concrete deliverables built to seamlessly integrate with your team. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.

Deliverable 1

4-Hour Discovery & Intake Workshop

A structured 4-hour session to gather brand goals, define positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to the RoadHouse Cinemas guest experience.

Brand Positioning Audience Avatar Content Preferences
Deliverable 2

Fully Custom Social Brand & Community Guide

A comprehensive brand guide defining the RoadHouse community story, belief system, language, rituals, insider terminology, and guest identity. It's the foundational framework for building recognition, loyalty, and long-term cultural relevance on social media.

Brand Voice Community Language Cultural Identity
Deliverable 3

Full Social Strategy Guide

A comprehensive written organic social media strategy outlining platform focus, posting cadence, creator collaboration direction, UGC conversion pathways, and measurable growth objectives. Built specifically around the RoadHouse Cinemas multi-location experience.

Platform Focus Posting Cadence Growth Objectives
Deliverable 4

Content Bucket System & Tracking

A structured content bucket system categorizing repeatable high-performing formats: menu spotlights, behind-the-scenes kitchen clips, premiere night recaps, UGC reposts, memes. Includes a tracking framework to monitor performance by category and optimize what's working.

Content Categories Performance Tracking Optimization Framework
Deliverable 5

4 Weekly Coaching Calls

60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.

Weekly Check-ins Results Review Execution Checklist
$2,750 Value: Included
Deliverable 6

4 Reels Fully Produced, Filmed & Edited Monthly: By The Skorys Social

Fully produced, filmed and edited. 4 Reels every month. Scripted, shot, cut, and captioned. Menu reveals, premiere night energy, behind-the-scenes kitchen moments, guest spotlights.

Full Production 4 Reels Per Month Filming & Editing Included

Brands We've Worked With

Our Stats
8 Million+
Total Subscribers
Across Our Channels
50 Million+
Monthly Views
Generated
3 Billion+
Organic Views
Generated in Total
Engagement Fee

Everything included.
Priced to win.

What's included Monthly volume Market value
4 Reels: Fully produced, filmed & edited by The Skorys Social 4/mo $2,750
Monthly Content Calendar: Full 30-day plan 1/mo $3,000
Weekly Coaching Calls with The Skorys Social 4/mo $1,200
Influencer management and campaign packet: One time Month 1 $800
Monthly Performance Report & Strategy Review 1/mo $500
Brand & Community Guide (one-time onboarding) Delivered month 1 $2,000
Full Social Strategy Guide (one-time onboarding) Delivered month 1 $2,500
Total market value $12,750+/mo
Your engagement fee $5,000/mo
3-Month Commitment
$5,000
per month
Month-to-Month
$6,000
per month
Contact us to get started

Confidential · Prepared exclusively for RoadHouse Cinemas · Q2 2026